Motion design
Motion design
Sportsnet
Sportsnet
Hockey broadcast story.
A broadcast spot for Sportsnet’s Home of Hockey, combining interviews, footage, and motion design.
Client
Rogers
Services
Creative Direction, Editing, Style Frames, Motion Design, Production
Team Size
Solo Designer & Animator
A broadcast spot for Sportsnet’s Home of Hockey, combining interviews, footage, and motion design.
A broadcast spot for Sportsnet’s Home of Hockey, combining interviews, footage, and motion design.
Client
Client
Rogers
Rogers
Services
Services
Creative Direction, Editing, Style Frames, Motion Design, Production
Creative Direction, Editing, Style Frames, Motion Design, Production
Team Size
Team Size
Solo Designer & Animator
Solo Designer & Animator
My Role
I worked with Sportsnet’s creative directors across story, edit, style frames, motion, and iterative delivery for the Home of Hockey series.
I worked with Sportsnet’s creative directors across story, edit, style frames, motion, and iterative delivery for the Home of Hockey series.
Story → Delivery
Story → Delivery
Storyboards
Storyboards
Design Direction
Design Direction
Animation
Animation
Story challenge
The spot had to connect multiple player interviews and footage into one emotionally coherent piece.
The spot had to connect multiple player interviews and footage into one emotionally coherent piece.
Edit and direction
Several rounds of story and style exploration helped the team find the right balance between documentary footage and graphic expression.
Several rounds of story and style exploration helped the team find the right balance between documentary footage and graphic expression.
Animation & Production
I developed the edit and motion system in close review with Sportsnet’s creative directors, refining each phase through delivery.
I developed the edit and motion system in close review with Sportsnet’s creative directors, refining each phase through delivery.
Outcome
Sportsnet aired the completed spot nationally as part of the Home of Hockey series.
Sportsnet aired the completed spot nationally as part of the Home of Hockey series.