Motion design
Motion design
Shopify Frenzy
Shopify Frenzy
Drop launch film.
A sizzle film for Frenzy, Shopify’s location-based product-drop experience with exclusive brands.
Client
Shopify
Services
Design Direction, Storyboards, Styleframes, Visual Design, Revisions, and Delivery
Team Size
Solo Designer & Animator
A sizzle film for Frenzy, Shopify’s location-based product-drop experience with exclusive brands.
A sizzle film for Frenzy, Shopify’s location-based product-drop experience with exclusive brands.
Client
Client
Shopify
Shopify
Services
Services
Design Direction, Storyboards, Styleframes, Visual Design, Revisions, and Delivery
Design Direction, Storyboards, Styleframes, Visual Design, Revisions, and Delivery
Team Size
Team Size
Solo Designer & Animator
Solo Designer & Animator
My Role
I worked with Shopify’s design leads to shape the story around location-based drops, exclusive brand partnerships, and the energy of the Frenzy experience.
I worked with Shopify’s design leads to shape the story around location-based drops, exclusive brand partnerships, and the energy of the Frenzy experience.
Story → Delivery
Story → Delivery
Storyboards
Storyboards
Design Direction
Design Direction
Animation
Animation
Launch story
The film needed to communicate both the technology behind location-based drops and the urgency that made the experience exciting.
The film needed to communicate both the technology behind location-based drops and the urgency that made the experience exciting.
Visual direction
After several rounds of storyboards and style frames, the team aligned on a distinctive visual language that matched the product’s pace.
After several rounds of storyboards and style frames, the team aligned on a distinctive visual language that matched the product’s pace.
Animation & Production
The edit, graphics, and motion were built in After Effects as one tightly paced launch sequence.
The edit, graphics, and motion were built in After Effects as one tightly paced launch sequence.
outcome
The final film supported Shopify’s marketing and internal launch efforts for Frenzy.
The final film supported Shopify’s marketing and internal launch efforts for Frenzy.