Motion Design
Motion Design
Texture by Rogers
Texture by Rogers
Magazine launch.
A broadcast launch film and three instructional videos for Texture, Rogers’ digital magazine platform.
Client
Rogers
Services
Creative Direction, Storyboards, Visual Design, Motion Design, Broadcast Production
Team Size
Solo Designer & Animator
A broadcast launch film and three instructional videos for Texture, Rogers’ digital magazine platform.
A broadcast launch film and three instructional videos for Texture, Rogers’ digital magazine platform.
Client
Client
Rogers
Rogers
Services
Services
Creative Direction, Storyboards, Visual Design, Motion Design, Broadcast Production
Creative Direction, Storyboards, Visual Design, Motion Design, Broadcast Production
Team Size
Team Size
Solo Designer & Animator
Solo Designer & Animator
My Role
I directed and produced the broadcast launch film. After it aired, the engagement expanded into three instructional videos explaining how to use the platform.
I directed and produced the broadcast launch film. After it aired, the engagement expanded into three instructional videos explaining how to use the platform.
Story → Delivery
Story → Delivery
Storyboards
Storyboards
Design Direction
Design Direction
Animation
Animation
Brand introduction
A new brand needed an introduction that felt relevant to readers while also making an unfamiliar product easy to understand.
A new brand needed an introduction that felt relevant to readers while also making an unfamiliar product easy to understand.
Story
Style frames and storyboards established a polished visual direction and a product story that could work in a short broadcast format.
Style frames and storyboards established a polished visual direction and a product story that could work in a short broadcast format.
Animation & Production
Vector-led visuals and 3D motion were produced in After Effects, with voice-over and sound completed in post-production.
Vector-led visuals and 3D motion were produced in After Effects, with voice-over and sound completed in post-production.
Outcome
The launch film aired on Rogers channels. Its success led to three additional instructional videos that helped users understand the app.
The launch film aired on Rogers channels. Its success led to three additional instructional videos that helped users understand the app.