Motion design
Motion design
Joe Fresh
Joe Fresh
Broadcast product spot.
A broadcast product spot for Joe Fresh, created with Concrete Design Communications.
Client
Joe Fresh
Services
Design Direction, Styleframes, Visual Design, Animation, Revisions, and Delivery
Team Size
Solo Designer & Animator
A broadcast product spot for Joe Fresh, created with Concrete Design Communications.
A broadcast product spot for Joe Fresh, created with Concrete Design Communications.
Client
Client
Joe Fresh
Joe Fresh
Services
Services
Design Direction, Styleframes, Visual Design, Animation, Revisions, and Delivery
Design Direction, Styleframes, Visual Design, Animation, Revisions, and Delivery
Team Size
Team Size
Solo Designer & Animator
Solo Designer & Animator
My Role
I partnered with Concrete Design Communications to develop the story, visual direction, and final motion piece for Joe Fresh.
I partnered with Concrete Design Communications to develop the story, visual direction, and final motion piece for Joe Fresh.
Story → Delivery
Story → Delivery
Storyboards
Storyboards
Design Direction
Design Direction
Animation
Animation
Strategy
The spot needed to introduce new products quickly while staying aligned with Joe Fresh’s established audience and visual tone.
The spot needed to introduce new products quickly while staying aligned with Joe Fresh’s established audience and visual tone.
Direction
Style frames and storyboards helped the team find a concise product narrative before production began.
Style frames and storyboards helped the team find a concise product narrative before production began.
Animation & Production
The edit and motion system were built in After Effects, combining product moments into one clear broadcast sequence.
The edit and motion system were built in After Effects, combining product moments into one clear broadcast sequence.
outcome
The completed spot promoted the new product line through a concise, energetic broadcast story.
The completed spot promoted the new product line through a concise, energetic broadcast story.