Product Design
Product Design
License Hub
License Hub
Season-seat marketplace.
License Hub simplifies how fans buy, sell, and manage personal seat licences and season-ticket ownership.
Client
Maple Leaf Sports Entertainment
Services
Discovery, Product Strategy, UX Design, Visual Design, Prototyping, User Testing
Team Size
Solo Product Designer
License Hub simplifies how fans buy, sell, and manage personal seat licences and season-ticket ownership.
License Hub simplifies how fans buy, sell, and manage personal seat licences and season-ticket ownership.
Client
Client
Maple Leaf Sports Entertainment
Maple Leaf Sports Entertainment
Services
Services
Discovery, Product Strategy, UX Design, Visual Design, Prototyping, User Testing
Discovery, Product Strategy, UX Design, Visual Design, Prototyping, User Testing
Team Size
Team Size
Solo Product Designer
Solo Product Designer
My Role
I mapped buyer, seller, and administrator journeys, established the product and visual direction, and set the foundation for the experience to move through delivery.
I mapped buyer, seller, and administrator journeys, established the product and visual direction, and set the foundation for the experience to move through delivery.
Concept → Direction
Concept → Direction
Product Strategy
Product Strategy
Experience Design
Experience Design
User Testing
User Testing
Context
Buying, selling, and transferring season-seat licences depended on dated tools, manual processing, and long periods of uncertainty.
Buying, selling, and transferring season-seat licences depended on dated tools, manual processing, and long periods of uncertainty.
Product opportunity
The opportunity was to create one transparent transaction journey for buyers, sellers, and internal administrators, with clearer status and fewer manual handoffs.
The opportunity was to create one transparent transaction journey for buyers, sellers, and internal administrators, with clearer status and fewer manual handoffs.
Marketplace experience
The product made it easier to list, discover, evaluate, purchase, and transfer licences through a guided interface with timely status updates.
The product made it easier to list, discover, evaluate, purchase, and transfer licences through a guided interface with timely status updates.
Outcome
The result was a clear official-marketplace direction designed to reduce manual handling and give buyers and sellers greater confidence in the transaction.
The result was a clear official-marketplace direction designed to reduce manual handling and give buyers and sellers greater confidence in the transaction.