Product Design
Product Design
Digital Arena
Digital Arena
Live fan platform.
Digital Arena brought live coverage, statistics, games, and fan conversation into one second-screen sports platform.
Client
Maple Leafs Sports Entertainment
Services
Discovery, Product Strategy, UX Design, Visual Design, Prototyping, User Testing
Team Size
Design lead, six-person design team
Digital Arena brought live coverage, statistics, games, and fan conversation into one second-screen sports platform.
Digital Arena brought live coverage, statistics, games, and fan conversation into one second-screen sports platform.
Client
Client
Maple Leafs Sports Entertainment
Maple Leafs Sports Entertainment
Services
Services
Discovery, Product Strategy, UX Design, Visual Design, Prototyping, User Testing
Discovery, Product Strategy, UX Design, Visual Design, Prototyping, User Testing
Team Size
Team Size
Design lead, six-person design team
Design lead, six-person design team
My Role
I joined as a senior designer and grew into design lead, guiding a six-person team from discovery through product definition, prototyping, testing, and a working delivery in six months.
I joined as a senior designer and grew into design lead, guiding a six-person team from discovery through product definition, prototyping, testing, and a working delivery in six months.
Discovery → Build
Discovery → Build
Strategy
Strategy
Team Leadership
Team Leadership
Design Direction
Design Direction
Context
During the pandemic, sports organizations needed a credible way to recreate connection and shared energy when fans could not gather in person.
During the pandemic, sports organizations needed a credible way to recreate connection and shared energy when fans could not gather in person.
Product opportunity
The opportunity was to bring live coverage, commentary, statistics, interactive games, and fan conversation into one coherent companion experience.
The opportunity was to bring live coverage, commentary, statistics, interactive games, and fan conversation into one coherent companion experience.
Experience system
Digital Arena connected the live event to personalized content, participation, community, and new commercial surfaces in a single second-screen platform.
Digital Arena connected the live event to personalized content, participation, community, and new commercial surfaces in a single second-screen platform.
Outcome
The team delivered a working product in six months, giving sports organizations a tangible model for a more interactive at-home fan experience.
The team delivered a working product in six months, giving sports organizations a tangible model for a more interactive at-home fan experience.