Legal Zone helps people find vetted lawyers, ask questions, compare expertise, and book services in one place.
Client
LegalZone
Services
Discovery, Product Strategy, UX Design, Visual Design, Brand Design, Prototyping
Team Size
Solo Product Designer
Legal Zone helps people find vetted lawyers, ask questions, compare expertise, and book services in one place.
Legal Zone helps people find vetted lawyers, ask questions, compare expertise, and book services in one place.
Client
Client
LegalZone
LegalZone
Services
Services
Discovery, Product Strategy, UX Design, Visual Design, Brand Design, Prototyping
Discovery, Product Strategy, UX Design, Visual Design, Brand Design, Prototyping
Team Size
Team Size
Solo Product Designer
Solo Product Designer
My Role
I worked with the founder from product framing to MVP, assessing the market, mapping the service journey, establishing the roadmap, and designing the end-to-end experience.
I worked with the founder from product framing to MVP, assessing the market, mapping the service journey, establishing the roadmap, and designing the end-to-end experience.
Concept → MVP
Concept → MVP
Strategy
Strategy
Experience Design
Experience Design
Visual Direction
Visual Direction
Context
Finding legal help can be expensive, opaque, and stressful, especially when people do not know which specialist they need or what the process should cost.
Finding legal help can be expensive, opaque, and stressful, especially when people do not know which specialist they need or what the process should cost.
Product opportunity
The opportunity was to create a more transparent path from an initial question to a vetted professional, while helping lawyers make their expertise easier to discover and evaluate.
The opportunity was to create a more transparent path from an initial question to a vetted professional, while helping lawyers make their expertise easier to discover and evaluate.
Service experience
Legal Zone combined search, professional profiles, Q&A, messaging, and booking in one guided marketplace for legal services.
Legal Zone combined search, professional profiles, Q&A, messaging, and booking in one guided marketplace for legal services.
Outcome
The MVP direction turned a fragmented referral journey into one approachable product, giving users clearer choices and lawyers a direct way to connect with prospective clients.
The MVP direction turned a fragmented referral journey into one approachable product, giving users clearer choices and lawyers a direct way to connect with prospective clients.