NHL Edge turns player- and puck-tracking data into an interactive second-screen experience for hockey fans.
Client
NHL, Sportsnet, MLSE
Services
Product Strategy, UX Design, Visual Design, 3D, Motion, Prototyping
Team Size
Solo Product Designer
NHL Edge turns player- and puck-tracking data into an interactive second-screen experience for hockey fans.
NHL Edge turns player- and puck-tracking data into an interactive second-screen experience for hockey fans.
Client
Client
NHL, Sportsnet, MLSE
NHL, Sportsnet, MLSE
Services
Services
Product Strategy, UX Design, Visual Design, 3D, Motion, Prototyping
Product Strategy, UX Design, Visual Design, 3D, Motion, Prototyping
Team Size
Team Size
Solo Product Designer
Solo Product Designer
My Role
I led product design from concept through implementation, including product framing, UX, visual direction, 3D exploration, interaction prototyping, and developer handoff.
I led product design from concept through implementation, including product framing, UX, visual direction, 3D exploration, interaction prototyping, and developer handoff.
Concept → Launch
Concept → Launch
Product Strategy
Product Strategy
Design Direction
Design Direction
Motion
Motion
Context
Hockey fans had access to more performance data than ever, but few ways to understand what those numbers meant during the flow of a game.
Hockey fans had access to more performance data than ever, but few ways to understand what those numbers meant during the flow of a game.
Product opportunity
The opportunity was to translate tracking metrics like skating speed, shot speed, and zone time into a clear companion experience that could deepen live viewing without overwhelming the fan.
The opportunity was to translate tracking metrics like skating speed, shot speed, and zone time into a clear companion experience that could deepen live viewing without overwhelming the fan.
Experience system
NHL Edge combined play-by-play context, advanced statistics, and interactive 3D views into a focused second-screen product designed for live exploration.
NHL Edge combined play-by-play context, advanced statistics, and interactive 3D views into a focused second-screen product designed for live exploration.
Outcome
The product moved from concept to a functional private launch in five months. The prototype gave NHL stakeholders a concrete path for market exploration and made the data experience easier to evaluate, test, and discuss.
The product moved from concept to a functional private launch in five months. The prototype gave NHL stakeholders a concrete path for market exploration and made the data experience easier to evaluate, test, and discuss.