Motion Design
Motion Design
Boom Vision Co.
Boom Vision Co.
Product launch film.
A launch film for Boom, a macOS camera app designed to make meetings and presentations more engaging.
Client
Boom Vision Co.
Services
Creative Direction, Storyboards, Style Frames, Brand Extension, Motion Design, Production
Team Size
Solo Designer & Animator
A launch film for Boom, a macOS camera app designed to make meetings and presentations more engaging.
A launch film for Boom, a macOS camera app designed to make meetings and presentations more engaging.
Client
Client
Boom Vision Co.
Boom Vision Co.
Services
Services
Creative Direction, Storyboards, Style Frames, Brand Extension, Motion Design, Production
Creative Direction, Storyboards, Style Frames, Brand Extension, Motion Design, Production
Team Size
Team Size
Solo Designer & Animator
Solo Designer & Animator
My Role
I partnered with co-founder Robleh Jama and the Boom team to shape the story, extend the visual language, and produce the film from style frames through final delivery.
I partnered with co-founder Robleh Jama and the Boom team to shape the story, extend the visual language, and produce the film from style frames through final delivery.
Story → Delivery
Story → Delivery
Storyboards
Storyboards
Design Direction
Design Direction
Animation
Animation
Product story
The launch needed to explain several product capabilities quickly while preserving Boom’s playful energy.
The launch needed to explain several product capabilities quickly while preserving Boom’s playful energy.
Narrative
We narrowed the story to the features that best communicated the product’s value and established a visual direction through focused style-frame exploration.
We narrowed the story to the features that best communicated the product’s value and established a visual direction through focused style-frame exploration.
Animation & Production
Vector assets, interface moments, and 2D/3D animation were assembled in After Effects into one coherent feature story.
Vector assets, interface moments, and 2D/3D animation were assembled in After Effects into one coherent feature story.
Outcome
The film became the lead product story on Boom’s homepage, helping viewers understand the app’s value through a concise, entertaining launch narrative.
The film became the lead product story on Boom’s homepage, helping viewers understand the app’s value through a concise, entertaining launch narrative.